It's a Family Thing

Toby’s started out of a mother’s love for her children, so naturally that mentality has worked its way into every aspect of the Toby’s brand.  Consumers ask how Toby is at demos, and want to know how her kids are at events. The hard working production team functions as a tight knit group in and out of work. Everyone at Toby’s, from management, to production workers to the owners treats the Eugene community as part of the “family,” because the community embraces Toby’s as one of their own.

 
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Jonah

President of Genesis Organic Juice & Toby's Family Foods. 

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Sheldon

Vice President of Toby's Family Foods & Genesis Organic Juice.

Sheldon Rubin died Saturday, April 22nd after a short battle with lung cancer. He was 62 years old. He is survived by his wife, Margie Paris, their daughter Elizabeth and her husband Julian Marrs, and their son Michael and his partner Bethany Bonneville. Shel also left behind an extended family and many, many friends. 

Sheldon practiced law in Chicago before he and his family moved to Eugene in 1992. He continued to practice law in Eugene until joining Toby's Family Foods, where he loved working with his "second family" of Jonah Alves and Toby Alves. He was an active member of the community, serving in leadership positions on the boards of Hillel at the University of Oregon, Temple Beth Israel in Eugene, and FOOD for Lane County. 

Sheldon's wit was legendary, and he genuinely enjoyed interacting with others. He developed friendly relationships with virtually everyone he encountered, and he effortlessly kept in touch with far-flung friends and family. Among his greatest pleasures was hosting people and plying them with good food and even better wines. 

Sheldon was a real mensch - a good, honest, upright man who touched many lives. His family grieves his loss but celebrates a life well lived. 

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Hayley 

Marketing and Sales Coordinator

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Evam

Production Manager

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Augustine

Cleaning Lead

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Idhael

Production & Toby's Sketch Artist

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Dale

HACCP man

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Anette

Cleaning

Ramon

PIC of Cleaning

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Tessa 

Brand Manager and Graphic Designer

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Jeremy

Production Lead 

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Sean

Production Lead

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James

Production

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Dylan

Production

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Kurtis

PIC of juice production

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Danielle

Production

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Cheyenne 

Human Resources Manager

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Sung

Shipping & receiving

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Yanet

Cleaning & production

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Jordan

HPP man

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Anthony

Production

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Demetreus

Route driver & production

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Stephan

Route driver

 

Want to join the Toby's family? Click here to find out more!