It's a Family Thing
Toby’s started out of a mother’s love for her children, so naturally that mentality has worked its way into every aspect of the Toby’s brand. Consumers ask how Toby is at demos, and want to know how her kids are at events. The hard working production team functions as a tight knit group in and out of work. Everyone at Toby’s, from management, to production workers to the owners treats the Eugene community as part of the “family,” because the community embraces Toby’s as one of their own.
President of Genesis Organic Juice & Toby's Family Foods.
Vice President of Toby's Family Foods & Genesis Organic Juice.
Sheldon Rubin died Saturday, April 22nd after a short battle with lung cancer. He was 62 years old. He is survived by his wife, Margie Paris, their daughter Elizabeth and her husband Julian Marrs, and their son Michael and his partner Bethany Bonneville. Shel also left behind an extended family and many, many friends.
Sheldon practiced law in Chicago before he and his family moved to Eugene in 1992. He continued to practice law in Eugene until joining Toby's Family Foods, where he loved working with his "second family" of Jonah Alves and Toby Alves. He was an active member of the community, serving in leadership positions on the boards of Hillel at the University of Oregon, Temple Beth Israel in Eugene, and FOOD for Lane County.
Sheldon's wit was legendary, and he genuinely enjoyed interacting with others. He developed friendly relationships with virtually everyone he encountered, and he effortlessly kept in touch with far-flung friends and family. Among his greatest pleasures was hosting people and plying them with good food and even better wines.
Sheldon was a real mensch - a good, honest, upright man who touched many lives. His family grieves his loss but celebrates a life well lived.
Marketing and Sales Manager
Production & Toby's Sketch Artist
PIC of Cleaning
Shipping & Receiving
PIC of juice production
Human Resources Manager
Cleaning & production
Route driver & production